HomeBox OfficeU.S. Lost 2,000-Plus Movie Theater Screens Amid Pandemic

U.S. Lost 2,000-Plus Movie Theater Screens Amid Pandemic

The common film ticket worth hit a report $10.53 in 2022, in keeping with the Cinema Foundation’s inaugural state of the trade report launched Thursday. The basis is a non-profit arm of the National Association of Theatre Owners.

NATO, which historically tracks film ticket costs on a quarterly and yearly foundation, hadn’t accomplished so for the reason that pandemic struck. In 2019, the final 12 months for which a stat was supplied, the typical worth of a ticket was $9.16. There was no common given for 2020 or 2021.

If adjusting for inflation, the Cinema Foundation notes that the price of going to the film in 2022 was really lower than in 2019 ($10.58) and 1971 ($11.92).

The common tone of the report was upbeat because the exhibition trade emerges from the COVID-19 disaster, even because it revealed that the variety of film screens within the U.S. has shrunk from 41,172 in 2019 to 39,007 in 2022, a 5.3 p.c dip. When taking a look at each the U.S. and Canada, the North American rely has gone from 44,283 to 42,063 screens, a narrower lack of 5 p.c.

The loss was offset by progress abroad. The variety of film screens grew from 200,949 to 212,590, a 5.8 p.c bounce.

The Cinema Foundation report says there are 107 motion pictures set to be launched in 2,000 or extra theaters this 12 months, up dramatically from 71 in 2022 and down solely considerably from 112 in 2019.

The report additionally detailed the significance of theatrical over streaming, the hazards of piracy when a film goes to the house early, client sentiment concerning the theatrical expertise, and trade improvements and alternatives going ahead.

“Data and research are the essential tools we use to drive forward cinema innovations,” stated Jackie Brenneman, president of the Cinema Foundation. “What we found from our multiple research partners is that the future of the moviegoing experience looks bright and that a number of new opportunities exist for both exhibitors and studios.”

During a briefing name with press, Brenneman and NATO’s Patrick Corcoran stated it was unattainable to know if all of the screens misplaced within the U.S. had been because of the pandemic.

“While many expected mass closures of theaters due to the pandemic, the number of screens has decreased by only 5.25%. It remains to be seen how many of those closures are permanent and how many will re-open under new ownership,” the report added.

Brenneman additionally repeatedly careworn that the well being of the field workplace restoration is tied to the variety of large releases from Hollywood studios.

“Box office, on a film-by-film basis, has rebounded to 2019 levels, limited only by the number of wide releases in the marketplace. The number of wide releases in 2023 is more than 40% higher than 2022 and approaching the number of wide releases in 2019,” the report stated. “Moviegoing remains affordable, with today’s average ticket price – despite a clear trend of audiences leaning towards premium formats – costing less than the average inflation- adjusted ticket price in 1971.”

Among different key findings, the Cinema Foundation additionally discovered that viewers place the next worth on motion pictures that they know had been first launched theatrically. They additionally need to see extra various genres on the marquee, with comedy, motion/thriller, horror, drama, and romance rating as the highest 5 most requested. And the report famous how each Top Gun: Maverick and Elvis owe a big a part of their success to older moviegoers.

The report additionally discovered that buyers are prepared to pay a premium worth for alternate content material and new experiences on the massive display screen, and that longer theatrical launch home windows assist delay piracy spikes that happen when a movie debuts at dwelling.

After being delivered to its knees by the pandemic, 2022 was the 12 months the trade returned to its toes, says the Cinema Foundation.

“Streaming is an important part of a film’s distribution plan, but it does not replace theaters which remain primary in the film ecosystem. We learned there cannot be billion-dollar movies without movie theaters. Without billion-dollar movies there cannot be $200 million budgets. Films just are not as majestic or compelling if they have not opened in a movie theater. That is why, after the failure of day and date releases (which cannibalized both theatrical and streaming revenues), the studios, including those which sent their entire slates (Warner Bros.) into simultaneous release, quickly shifted and announced their films would open ‘only in theaters,’” the report concluded.

“There still are significant problems that need to be addressed, particularly with the poor performance of major dramas late in 2022, but those problems will be addressed with theaters as a key part of the solution,” concluded the report. “An increase in supply of films — badly curtailed by COVID — should go a long way to dealing with some of the issues.”

National Cinema Days, hosted by the Cinema Foundation across the globe additionally paid off, with 60 p.c of these attending saying it made them extra prone to resume their moviegoing habits.



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