HomeKpop NewsAn Upcoming Investigation Into Ticketmaster And Live Nation Could Affect K-Pop Concert...

An Upcoming Investigation Into Ticketmaster And Live Nation Could Affect K-Pop Concert Ticket Sales

One of the worst facets of ticketing is scalpers.

Ticketing for concert events has at all times been extraordinarily disturbing, considerably partly due to Ticketmaster and its father or mother firm Live Nation, and Ok-Pop reveals haven’t been an exception. However, following main failures from Ticketmaster throughout the sale of American singer-songwriter Taylor Swift‘s upcoming tour, the Justice Department of the United States has opened an investigation that may affect the way fans buy concert tickets forever.

Ticketmaster and Live Nation Logos | Live Nation Entertainment

Ticketmaster has often been considered the enemy of all hopeful concert attendees. In the past, K-Pop fans have directly had issues with the ticketing giant, especially dealing with BTS‘s PERMISSION TO DANCE ON STAGE concerts.

Of the issues, the most prevalent was the number of scalpers that were able to purchase tickets for the event and resell tickets for massive prices.

The lowest-priced tickets for PERMISSION TO DANCE ON STAGE were originally sold for $60. | Ticketmaster

Fans were able to find Ticketmaster’s Terms And Conditions for buying tickets and found that not solely had been they not imposing their very own guidelines, however they had been additionally cashing in on scalpers reselling tickets. These tickets bought that went towards the phrases included excessive charges paid to Ticketmaster for reselling.

Ticketmaster and Live Nation have been capable of do virtually something concerning ticket gross sales due to the monopoly management they’ve over each venues and any artists that want to carry out stay.

According to The New York Times, when Ticketmaster and Live Nation merged in 2010, it was requested that Live Nation promote some components of its enterprise. The Justice Department additionally forbade Live Nation from threatening live performance venues with shedding entry to excursions for utilizing different ticketing suppliers. This settlement was speculated to final till 2020, however in 2019 it was discovered that Live Nation didn’t observe the boundaries set, and the settlement was prolonged till 2025.

| The American Bar Association

If Live Nation is discovered to be in violation of those phrases but once more, motion may very well be taken to interrupt up a number of the maintain the corporate has over the stay music trade and in flip straight have an effect on live performance ticket gross sales. For one, Ticketmaster now not being the first ticket outlet might result in lots of the additional charges and expenses on live performance tickets disappearing, one thing US President Biden has promised to work in the direction of.

Next, this is able to possible set off an investigation into ticket resellers who’ve connections to Ticketmaster and handle rumors of particular and/or entry for scalpers who appear to have tickets earlier than the occasion has even gone on sale. In addition, the utilization of bots for ticketing would possible be monitored far more.

Finally, this is able to enable artists and venues far more freedom in touring schedules and ticket pricing with out the ticketing supply fueling sure choices. Rock band Pearl Jam has spoken out for practically three many years about Ticketmaster’s management over the trade following a tough 14-month boycott in 1995.

With this investigation, hopefully, a number of the main points with ticketing can be solved and all concert-goers, together with Ok-Pop followers, will be capable to take pleasure in reveals with out paying astronomical quantities for tickets, in addition to giving management again to the musicians.

Source: The New York Times



Please enter your comment!
Please enter your name here


Most Popular