HomeKpop NewsGordon Ramsay's Burger Restaurant In Seoul Receiving Heat For Allegedly Overcharging Customers

Gordon Ramsay’s Burger Restaurant In Seoul Receiving Heat For Allegedly Overcharging Customers

Would you pay $100 for a burger?

The Gordon Ramsay Restaurant in southern Seoul has not too long ago confronted a number of allegations of overcharging clients for its meals. The restaurant primarily sells burgers, french fries, and shakes, which it describes as Michelin-starred. The most cost-effective burger on the menu reportedly prices ₩27,000 KRW (about $19.70 USD), and the costliest one sells for ₩140,000 KRW (about $102 USD).

The most costly “1966 Burger” on the Gordon Ramsay Restaurant, Seoul | Gordon Ramsay Korea

Many atypical meals lovers, in addition to business insiders, really feel that the restaurant’s meals is method too overpriced. Chloe Jeon, a 31-year-old workplace employee, was shocked to see the menu when she visited the Gordon Ramsay Restaurant. “I am a burger lover, and I have tried many hamburgers around the world, but I have never seen such a pricey one. I mean, it’s good, but it’s not to the level that I would pay over $100 for it,” she stated.

A Food blogger named Jung additionally reiterated the identical sentiment as Jeon.

Most of the costs of hamburgers on the Gordon Ramsay Restaurant are from the higher 20,000-won vary to the low 30,000-won vary, which is double the worth at native burger eating places. In phrases of style and high quality, I don’t suppose Gordon Ramsay burgers are exceptionally higher than different premium burgers right here.

— Jung

According to a school scholar named Lee, visiting the Gordon Ramsay Restaurant isn’t an reasonably priced choice for college students. The restaurant’s Google score at the moment stands at 3.9 stars, with most clients complaining concerning the excessive value and lots of saying their go to can be a one-time affair solely.

With inflation affecting the economic system, a number of stories famous that in South Korea, even workplace staff may hardly afford to eat at eating places anymore and resort to comfort retailer meals as an alternative for a lower cost. In Seoul, the typical value of a burger at an area joint can vary between ₩5,000 KRW (about $3.65 USD) to ₩10,000 KRW (about $7.30 USD). These costs put into perspective why restaurant-goers really feel that Ramsay’s model is irregular quantities for its meals.

An workplace employee eats his lunch at a comfort retailer in Seoul, South Korea, June 2022 | Heo Ran/Reuters

But chef Gordon Ramsay defended his restaurant, disregarding claims that it’s ripping off Korean clients. During his go to to Seoul on November 10, he instructed the press, “We use the best food materials of butter, brioche buns, and patties. I wanted to introduce special menus in Korea as our brand is more competitive than others…We could have used frozen ingredients to reduce the price of our burgers, but I think the premium marketing strategy worked.”

Gordon Ramsay speaks throughout a press assembly in southern Seoul, on November 10 | Gordon Ramsay Korea

Despite his assertion, native burger franchises emphasised that even with premium high quality substances, the worth of a burger can not go up this excessive until the revenue markup is method larger than normal. According to business sources, in typical eating places, the worth of the uncooked substances accounts for as much as 30% to 35% of the meals merchandise’s promoting value, which doesn’t align properly with Ramsay’s costs.

Regardless of the controversies, the restaurant appears to be faring properly sufficient in Seoul for the chef to open up a avenue pizza restaurant within the metropolis on October 28.

Source: Korea Times and Reuters



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