It appears tensions since 2018 nonetheless haven’t been forgotten.
The 2022 MelOn Music Awards (MMAs) nominees are out, and whereas all of the artists deserve the popularity, there’s one element nobody can miss: not a single artist from JYP Entertainment is on the listing, apart from NMIXX for Rookie of the Year.
It would make sense if their artists weren’t doing effectively on the charts, however TWICE Nayeon‘s “POP!” and ITZY‘s “Sneakers” were constantly at the top of the charts.
“POP!” broke multiple records on MelOn, from having the highest unique listeners to having the longest charting debut song by a female soloist within this past decade.
#NAYEON’s “POP!” (335,624 ULs) earned the HIGHEST Female Solo Song Unique Listeners on MelOn Daily Chart, surpassing TAEYEON’s “INVU” (327,423 ULs)! 💫 pic.twitter.com/gfY9tSt4C4
— TWICE ANALYTICS (@TWICEANALYTICS) July 11, 2022
“POP!” by #NAYEON (#2) has surpassed “On The Groud” by ROSÉ (#3) and is now the best peak for a debut music by a feminine soloist on MelOn 24Hits this decade. pic.twitter.com/wKAaBETHXf
— NAYEON Charts (@nayeonchart) July 9, 2022
Longest-Running Debut Song by a Female Artist on MelOn Daily Chart Top 10 this decade 🍈:
#1. #NAYEON – POP! (44 days)* 💫
#2. Rosé – On the bottom (41 days)
#3. Rosé – Gone (12 days)
#4. Yena – SMiLEY feat. BIBI (10 days)
— TWICE ANALYTICS (@TWICEANALYTICS) August 15, 2022
#NAYEON’s “POP!” has now spent 5 weeks charting contained in the Top 5 on MelOn Weekly Chart (#4 this week).
— She extends her personal file for the longest-charting debut music by a feminine soloist inside the area this decade. pic.twitter.com/b5wT3cv2F9
— NAYEON Charts (@nayeonchart) August 8, 2022
“SNEAKERS” additionally went to the highest and stayed inside the high 10 for each day, weekly, and month-to-month MelOn charts. In reality, “SNEAKERS” is their second-longest charting music on the MelOn Weekly Top 10 chart, just one week lower than “DALLA DALLA.”
“SNEAKERS” by @ITZYofficial reaches a brand new peak of #4 (+1) on MelOn Daily Chart.
— Kpop Charts (@kchartsmaster) August 7, 2022
2022 songs by JYPE Artists with the best peak on MelOn Weekly Chart:
1. NAYEON ‘POP!’ — #4
2. @ITZYofficial ‘SNEAKERS’ — #5 👑👟
3. TWICE ‘Talk That Talk’ — #31
4. NMIXX ‘DICE’ — #53
5. NMIXX ‘O.O’ — #95#ITZY #있지
— ITZY Charts | Boys Like You ≷ (@ITZYChartsKnowledge) November 3, 2022
“SNEAKERS” by #ITZY has now spent 6 weeks on MelOn Weekly Top 10.
— KOREAN SALES (@koreansales_twt) September 14, 2022
MelOn Monthly Chart — August 2022:
#6 #ITZY_SNEAKERS [+81] *NEW PEAK* ❤️🔥
[Months: 2 | Peak: #6] #ITZY #있지 @ITZYofficial pic.twitter.com/zR2h6JsU0G
— ITZY Charts | Boys Like You ≷ (@ITZYChartsKnowledge) September 5, 2022
Nayeon and ITZY are the one artists from JYP to surpass two million distinctive listeners on MelOn this yr.
.@ITZYofficial now joins NAYEON because the ONLY JYPE Artists to surpass 2M Unique Listeners on MelOn this yr.
— They are additionally the FIRST JYPE Group this yr to take action. #ITZY #있지 pic.twitter.com/DLNMaeoivs
— ITZY Charts | Boys Like You ≷ (@ITZYChartsKnowledge) October 4, 2022
With such achievements, not even touchdown a nomination has followers dissatisfied however not stunned.
nayeon & itzy each managed to succeed in the highest 5 of melon this yr and u inform me neither bought a single nom? pic.twitter.com/vLfQfd4XTJ
— jaaa. (@fyedalla) November 4, 2022
not a single jype artist on the listing?? yup, the meat of jyp and melon remains to be going 😭 https://t.co/CWWDQioLbK
— julie | ia 📚 (@tzujuliee) November 4, 2022
The beef between JYP and MelOn began in 2018 when J.Y. Park sued MelOn for sajaegi, or chart manipulation.
This technique is described because the “Push Down” approach, and this wasn’t the primary time (or the final) MelOn was uncovered for chart manipulation.
If y’all nonetheless do not know, there was a problem about twice and melon manner again 2018. They allowed artists to do sajaegi and TWICE’s “What is love” was blocked by Nilo’s music, “Pass by” then DTNA was blocked by Shaun’s “Way Back Home.https://t.co/F4JHXuR0jI pic.twitter.com/m2KYAZKh9q
— ttalgi🍓 (@hiimchaeyoungz) November 21, 2020
SBS‘s “Unanswered Questions exposed the details of the sajaegi at work in MelOn charts in 2020, and afterward, netizens were in an uproar.
SBS exposed Melon Chart Manipulation Sajaegi by companies and artists: how real IDs are hacked, how they sell accounts, how much cost to get a song in the top50, top100, how they block songs etc. That’s Okay (Kyungsoo) most likely actually got #1 (day of debut) bcs look at that! pic.twitter.com/tbH1oL2f7D
— Maggie (@saranghaedks) January 4, 2020
JYP took legal action in 2018 and sent TWICE to perform at a free concert in Guam on the same day as the MelOn Music Awards in 2018.
baby onces confused as hell but JYP took legal action against Melon in 2018 cause of sajaegi suspicions, Twice did not show up to the award show that year and instead attended a free concert in Guam. ever since then they don’t get MMA nominations at all and they don’t attend.
— lexi ⁷ (@cuntyjihyo) November 4, 2022
It seems that since then, the tensions between the companies have yet to cease.