BET is getting again into the every day programming sport for the primary time in nearly a decade.
The Paramount Global-owned cable outlet has partnered with iHeartMedia to air a every day broadcast of the syndicated Breakfast Club radio present, hosted by Charlamagne Tha God and DJ Envy on New York’s Power 105.1-FM. BET (and sister community VH1) will air a one-hour version of the present at 9 a.m. ET weekdays beginning April 17.
“We’re thrilled to partner with iHeartMedia to bring The Breakfast Club and their unique brand of entertainment and cultural commentary to our audiences,” BET CEO and president Scott Mills in an announcement. “We recognize the show’s influence and popularity, and we are confident that the partnership will be meaningful to our viewers and to our partners. Hosts Charlamagne and DJ Envy are long time members of the BET and Paramount family, so we couldn’t be more excited to welcome The Breakfast Club home to BET.”
Said John Sykes, president leisure enterprises at iHeartMedia, “What began as a daily morning radio show over a decade ago in New York City, has now become a cultural beacon across America. This new partnership with BET will expand the radio show’s reach to millions more watching on this iconic television network.”
The Breakfast Club can be BET’s first every day program since 106 & Park led to 2014 and its first daytime present. It will function interviews and signature segments from the radio present, which is syndicated in additional than 90 markets throughout the nation. The present was beforehand simulcast on the Revolt cable channel, however that deal led to 2021. The Breakfast Club’s YouTube channel, which has greater than 5 million subscribers, additionally options every day’s full reveals and a bunch of clips.
“BET has been the home of so many cultural institutions, like Rap City and 106 & Park, that have shaped a generation,” stated Charlamagne Tha God. “Those shows laid the foundation for The Breakfast Club to stand on and grow into the cultural institution that we have become. We look forward to carrying on the tradition.”
Added DJ Envy, “I’m looking forward to the opportunity to showcase The Breakfast Club on BET. I love what the new BET is doing!”
BET’s mother or father firm, Paramount Global, is exploring a sale of a majority stake within the enterprise, which incorporates VH1, BET Studios and streaming service BET+. Longtime BET associate Tyler Perry, who already has a major stake in BET+, media mogul Byron Allen and Sean “Diddy” Combs have all expressed curiosity in shopping for the stake.
