HomeTelevisionNetflix’s Indian Adaptation of ‘Ray Donovan’ Finds Global Audience

Netflix’s Indian Adaptation of ‘Ray Donovan’ Finds Global Audience

Indian motion crime present Rana Naidu has climbed into Netflix’s prime 10 listing of most-watched non-English sequence for the second consecutive week, changing into one of many streamer’s most globally profitable Hindi-language titles up to now. The present is a neighborhood adaptation of CBS’ hit crime drama Ray Donovan. This week it hit fourth place on Netflix’s international charts with 16.41 million considered hours, greater than double the primary week’s viewership whole.

Much like Ray Donovan, which famously stars Liev Schreiber, the India present follows the titular character Rana Naidu, who makes a residing by fixing the messes left behind by his well-known shoppers. Famed because the go-to “fixer of the stars,” Naidu nonetheless struggles to deal with his personal home scenario, due to a fraught relationship along with his spouse and two kids. Netflix’s India content material group notes that the concept of a “fixer” is a beforehand unexplored conceit within the native TV and movie panorama. By setting the idea inside each the underbelly of the wealthy and well-known and a relatable, dysfunctional household — with themes of betrayal and revenge — “it has captured the imagination of a large soapy drama and action-loving audience.”

“To suit this narration, the creators have heavily adapted Ray Donovan in terms of its setting and characterization while keeping the Indian context at the forefront,” Netflix provides.

The Ray Donovan adaptation rights have been licensed to Netflix by Paramount Global Content Distribution, which has cheered the remake’s success.

“We are thrilled with the production values that the team has brought to the Indian remake of our hit series,” says Roxanne Pompa, vp of worldwide codecs on the firm. “Rana Naidu stays true to the original series while localizing for the Indian audiences,” she provides.

‘Rana Naidu’


Inspired casting was one other necessary ingredient to the remake’s breakthrough success among the many pan-Indian viewers and diaspora viewership, based on Netflix. Much of the present’s drama hinges on the difficult dynamic between Rana Naidu and his estranged father Naga Naidu, who belatedly makes an attempt to make amends along with his son when is launched from jail early within the present after serving 15 years for against the law he by no means dedicated. Rana and Naga are performed by real-life uncle-nephew duo Venkatesh Daggubati and Rana Daggubati, who carry palpable chemistry to the household saga. Both are additionally enormous stars, though Rana, finest identified for his work within the blockbuster Baahubali, is an enormous draw among the many Hindi viewers and Venkatesh is without doubt one of the largest names within the South Indian movie business. The sturdy, numerous supporting solid — together with Surveen Chawla, Abhishek Banerjee, Sushant Singh and Ashish Vidyarthi — additional bolsters the present’s pan-India attraction. Netflix says Venkatesh and Rana Daggubati additionally have been deeply concerned in dubbing the sequence into Telugu and Tamil, in order that the assorted variations of the present retain the Hindi unique’s taste and authenticity.



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