Disney Branded Television is retaining one among its key creators within the fold.
Craig Gerber, the creator of Sofia the First, Elena of Avalor and Firebuds, has prolonged his total take care of the children and family-focused arm of Disney. As a part of the extension, Gerber is growing a possible spinoff of Sofia the First, which ended its run in 2018.
“Craig’s commitment to representing diverse characters and stories with messages of compassion, leadership and resilience is a throughline in his career,” mentioned Alyssa Sapire, senior vp growth, sequence and technique at Disney Junior. “His ability to tell entertaining, heartfelt and meaningful stories that resonate with both children and adults alike is unmatched, and I look forward to continuing our partnership for many, many years to come.”
Said Gerber, “I am excited to be continuing my creative partnership with both Alyssa and Disney Branded Television. Together, we have produced three meaningful, diverse shows, and I am looking forward to broadening the scope of our collaboration while also championing new voices. It’s particularly thrilling to return to the enchanted world of Sofia the First, where it all began 10 years ago, and create a follow-up series that is just as magical.”
The attainable Sofia spinoff could be set at Royal Prep Academy, a college for princes and princesses within the kingdom of Enchancia that Sofia and her step-siblings James and Amber attended. The news comes simply earlier than the tenth anniversary of Sofia the First’s debut on Disney Junior on Nov. 18, 2012.
It’s one among two tasks Gerber and his Electric Emu firm have within the works at Disney Branded TV; the opposite, created by Kris Wimberly (Elena of Avalor, Firebuds) follows a time-traveling treasure hunter who recovers misplaced household heirlooms. Gerber will government produce the latter together with Wimberly.
Sofia the First was a breakout success for Disney Junior, operating for 4 seasons and greater than 100 episodes. Sofia, voiced by Ariel Winter, is Disney’s first little lady princess; the solid additionally included Sara Ramirez Wayne Brady, Travis Willingham and Tim Gunn.
Gerber is repped by APA and Goodman Genow.